OneDay is best known for its video platform which allows families to help capture and share the stories of their loved ones. Its first SaaS product relied on unique technology so that communities of seniors could digitally preserve the lives of their residents.

But since last year, OneDay has made major strides. Although founded in 2012, the Dallas-based company raised a $ 5.2 million Series A funding round in January 2020 and then launched a key new product designed for the funeral home industry. It was also named one of Inc’s Best Places to Work. In 2020, and increased its customer base by more than 150%.

This fuel continues into 2021. Today, OneDay announced another product in an entirely new category: multi-family real estate.

Called Convey by OneDay, the real estate technology platform personalizes the selling process to quickly connect with potential and current residents. It is specially designed for multi-family rental agents, so they can enhance communities and shorten sales cycles. And it uses what OneDay does best: high-quality videos.

“OneDay empowers businesses to tell their stories to drive occupation with best-in-class video platforms,” CEO and co-founder Clint Lee said in a statement. “We are excited to expand into the multi-family sector, allowing rental agents to leverage our unique video technology to close leases faster, generate revenue and increase resident engagement.”

To lead the new multi-family division, Lee brought in a 22-year veteran of the proptech industry. Mike Davisto, who most recently served as Vice President of Corporate Sales at RealPage, has been named Senior Vice President of Multifamily at OneDay.

At RealPage, the Richardson-based data analytics and software provider for the real estate industry, Davisto has spent 14 years overseeing clients ranging from local to regional to those on the National Multifamily Top 50 List. Housing Council. Prior to that he worked with Resident Data, now LexisNexis.

Essentially, Convey by OneDay is all about converting leads into residents. Each community has its own personalized iteration of the platform, making it a personalized experience that reflects OneDay’s own brand.

For example: Rental agents can record their own videos of a property to use for lead presentations, walkthroughs, post-visit recaps, or to stay up to date throughout the selling process. Or, current residents can use the platform to promote a local event or send reminders about important upcoming due dates.

Convey by OneDay comes with a streamlined notification system that allows agents to immediately connect with potential leads. Each alert automatically populates when someone opens an email, plays a video, or comments.

There is also two-way messaging. To boost sales momentum, OneDay said it wants to create improved communication between potential or current residents and agents.

Everything is encapsulated through a centralized dashboard that provides feedback metrics on things, like emails, videos, and messages, that are getting real results. Rental agents are also supported by a team dedicated to the success of Convey by OneDay customers.

Lee hopes the platform will allow multi-family real estate teams to form authentic connections with current residents and prospects. But he doesn’t intend to stop there. “With our video platform, we believe we can transform countless industries, like multi-family, and create a world where no one’s story goes unnoticed,” he says.

Lee himself has a passion for people and storytelling, and he shares OneDay’s mission to help families deliberately share their stories. With the company, he hopes to build a culture focused on service to others. Today, OneDay is in partnership with some 5,000 communities of seniors living in the United States, United Kingdom and Canada.

The CEO and his team aim to take what they have learned from the lives of seniors and apply it to the multi-family industry. While anchoring it to the power of its video platform.

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